About Us

Bargain Fairy Kids started out sharing baby bargains with busy mums on social media. We've since developed into a well-established baby fashion influencer (bargain or not) reaching over 2.5 Million Mums across the UK every month.

Thanks to the positive engagement of our audience over the years, we've grasped a great sense of what's wanted, liked and loved and have carefully curated a collection reflecting popular outfits for babies and young children ages 0-4 years. Having recently launched our new online store we excitedly offer our vision of what defines BFK.

It's very BFK - brazen, funky and kool. Happy shopping!